Mammal is a fictional museum with an exhibition on optical illusions called "Tricks of the Eye." This project included the museum's branding, a trailer for the exhibition, a series of posters, and a companion iPad app. The posters are perforated, allowing you to tear-off the 3D glasses to take with you. All components of Mammal can be viewed both with and without 3D glasses.
CMYK Magazine, Issue 56: Top 100 New Creatives Design Winner | Art Direction: Dermot Mac Cormack